Client
RunnersForRivers
RunnersForRivers
In collaboration with
Paresh Pimpale and Virat Singh
Paresh Pimpale and Virat Singh
What we delivered
Logo Refresh, Brand Identity, Social Media, and Event Launch.
Logo Refresh, Brand Identity, Social Media, and Event Launch.
RunnersForRivers is a CSR Marathon event celebrated every year on Rivers Day. The intent is to create awareness about the polluting and stagnant rivers and to generate donations for supporting the works by Rajendra Singh, The Waterman of India.
A River is essentially an ‘Energy of Water’, while Marathon is about ‘Energy of People’. Rivers signify the Flow & Purity as against stagnation and Marathons nurtures a Healthy Mind in a Healthy Body as against Inactivity. Rivers connect cities & civilization like running & cycling does to our higher self and our community.
To the Waterman of India
Rajendra Singh is a well-known water conservationist from Alwar district, Rajasthan in India. Also known as "Waterman of India", he won the Stockholm Water Prize, an award known as "the Nobel Prize for water", in 2015. Previously, he won the Ramon Magsaysay Award for community leadership in 2001 for his pioneering work in community-based efforts in water harvesting and water management. RunnersForRivers is an initiative to support his work.
Campaign Buzz to join the flow.
Making it loud and clear the Runners for Rivers is a Marathon dedicated to the only purpose of saving our rivers, this time tie your laces to create some waves.
The river connects us all.
We created a social media campaign and featured activists and influencers from around the city to create awareness within the relevant community.
Event Communication
We took care of all event collateral designs from ID cards to banners. We kept the branding very bold and single color to own the event on Rivers Day.
