Client
RunnersForRivers
RunnersForRivers
In collaboration with
Paresh Pimpale and Virat Singh
What we delivered
Logo Refresh, Brand Identity,
Social Media, Event Launch
RunnersForRivers is a CSR marathon held every year on Rivers Day to raise awareness and funds for river conservation. It supports the work of Rajendra Singh, the Waterman of India, whose efforts have revived hundreds of rivers through community-led action.
To the Waterman of India
Rajendra Singh, a renowned water conservationist from Rajasthan, is known as the “Waterman of India.” He has revived hundreds of rivers through community-led action and was awarded the Stockholm Water Prize in 2015 and the Ramon Magsaysay Award in 2001. RunnersForRivers proudly supports his mission.
Design Challenge
The event needed an identity that reflects both the energy of people and the energy of rivers. We refreshed the logo and created a bold, fluid visual language that symbolizes flow, connection, and movement — tying together communities, cities, and causes.
Campaign Approach
The River Connects Us All
The River Connects Us All
We created a powerful social media campaign featuring activists and influencers from diverse fields to spark conversations and inspire action. The message was clear and bold: tie your laces to create waves.
Event Communication
We designed every touchpoint, from ID cards to banners, with a clean single-color system and strong typography. The bold branding owned the space and unified the event on Rivers Day.
