Client
Dcirq
Dcirq
Website
dcirq.com
dcirq.com
What we delivered
Brand logo and Identity, UI/UX Approach and Communication Design
Brand logo and Identity, UI/UX Approach and Communication Design
Dcirq is for appreciators of the finer things in life. An exclusive boulevard of bespoke artistry and pure timelessness. For you, who have a romantic affinity towards perfection.
From how a skilled craftsman stitches gold thread on your bespoke shoe in London; to the underground caves of France, where your favorite sparkle is aged in special cellars. Handpicked information sourced from across the world, tailored to suit the ultra lifestyle interests.
Design Challenge
Dcirq is an online platform that collaborates with various hospitality and luxury brands to bring curated luxurious experiences, events, or products to its very niche community. However, the platform doesn't have its own physical space to host any such event, so in order to compensate for this gap in image perception, we designed a unique circular roof dome monogram inspired by aristocratic architectures like Ocolous and Indian Palaces, that represents a symbolic palatial to relish opulent experiences under one grand roof.
UI/UX Design Approach
Easy navigation via exotic landscapes.
The visual language of the brand website is an interplay of serene landscapes pictures paired with strong brand elements and colors. Offering a VIP window into the world of luxury to its users. Instead of showcasing the usual glitz and blitz, the jets and yachts, we created a world of its own. We simplified the onboarding process and created a custom set of icons for different categories ensuring every touchpoint is a reminder of the brand world.
Communication Design
We kept an inviting tonality to its brand communication, extending the brand's graphic elements to create a beautiful connection with the brand message.
