Client
Fotothon
Fotothon
What we delivered
Logo refresh, brand identity, social media launch
Logo refresh, brand identity, social media launch
Fotothon blends the love for photography with the purpose of environmental conservation. One powerful photograph can move a nation to act — that’s the spirit of Fotothon. Every year, the contest celebrates nature and encourages participants to capture and care for what surrounds us.
Design concept
Camera for a cause.
Camera for a cause.
The camera today can win a thousand hearts for a food shot or save a thousand whales with a click. Fotothon is about using that power for purpose. The logo hides a subtle camera, a reminder that once you see it for the right reasons, you can’t unsee it.
Calling all nature lovers and photographers.
We created key visuals and posters celebrating both — the lens and the land. The designs used a striking double exposure style to connect the photographer and nature in one frame.
Fotothon spotlight — Aarey Forest
This year’s theme focused on saving Aarey Colony, a 600-acre green lung in the heart of Mumbai. Our campaign highlighted its wildlife, biodiversity, and the urgent need to protect this living forest from encroachment.
Social media countdown
Creative folks often register late, so we launched a week-long countdown where creatures from the forest reminded participants to sign up and act for nature.
Event collaterals
From gate passes to volunteer caps, we designed every on-ground element to make Team Fotothon stand out at the event.
