Karamel

A boutique unisex salon that believes every visit should leave you with a sweet aftertaste. Founded by Tina Bhasin in 2011, Karamel has grown to four salons across Mumbai, offering a warm, consistent brand experience in a category ripe for fresh expression.

Client
Karamel Salon

What we delivered
Brand Logo, Brand Identity, In-store Merchandising

Karamel is a chain of unisex salons based out of Mumbai, India. It promises a standard brand experience across all its outlet.

Karamel is run by Tina Bhasin who has over 15 years of experience in managing the salon business.

A Sweet Treat to Yourself

The name Karamel was chosen to capture the slow, warm joy of transformation. We designed a wordmark with a melting drop to reflect that feeling — soft, inviting, and instantly memorable.

The Sweet Box of Branding

We extended the “drop” element into every touchpoint, from stationery and menus to packaging. The menu card was designed like a chocolate bar, turning a service list into a sensory delight.

In-store Experience

We translated brand language into other areas of store experiences from store-front to uniform designs.

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