Karamel

Started by Tina Bhasin in 2011, Karamel is a boutique unisex salon that promises a sweet aftertaste with every Karamel service from hair cuts to cutting a new look altogether. Karamel offers complete beauty regime services to their clients and has now grown into 4 stores across Mumbai, slowly building the base with consistent brand experience in an unsaturated category.

Client
Karamel

What we delivered
Brand Logo, Brand Identity and In-store Merchandising

Karamel is a chain of unisex salons based out of Mumbai, India. It promises a standard brand experience across all its outlet.

Karamel is run by Tina Bhasin who has over 15 years of experience in managing the salon business.

A sweet treat to yourself

The brand name Karamel was chosen to serve as a metaphor for the salon experience. We designed a wordmark that visually embodies this sweet warm feeling of melting into a new self, one slow drop at a time. The melting drop added lively factors to the logo, making it an instant reminder of the slow slurry caramel.

The sweet box of branding

We ensured the tonality and taste of the Karamel are discovered at every brand touchpoint. Stretching the Karamel drop design element into stationery, menu card, and other brand collaterals. The menu card was designed to appear like a chocolate bar.

In-store brand experience

We translated brand language into other areas of store experiences from store-front to uniform designs.

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