Model: Natasha Ramachandran, Photographer: Shahid Datawala
Model: Krithika Iyer, Concept/Styling: Manka Bhasin, Photographer: Jacky Nayak, MUAH: Sneha J Rathi
Client
IndieMaharani
IndieMaharani
What we delivered
Logo Design and Brand Identity
Logo Design and Brand Identity
IndieMaharani is an Earth-conscious, ethical, and zero-waste clothing label by Tanya Pearl Roberts. Each piece celebrates natural fabrics, free silhouettes, and sustainable luxury.
Tanya, the founder and creative director, designs for women who see simplicity as the truest form of indulgence.
A Minimal Maharani Palace
We designed a custom typeface inspired by the columns and curves of royal palaces.
The 13-letter wordmark forms a skyline that feels both timeless and contemporary.
A little bit sans, a little bit serif, and a whole lot of grace.
The 13-letter wordmark forms a skyline that feels both timeless and contemporary.
A little bit sans, a little bit serif, and a whole lot of grace.
M for IndieMaharani
The word Maharani holds the weight, the sound, and the recall.
So we crafted a clever, distinct ‘M’ that stands tall even on its own.
The monogram version folds all thirteen letters into one beautiful, compact symbol — perfect for social media and smaller touchpoints.
So we crafted a clever, distinct ‘M’ that stands tall even on its own.
The monogram version folds all thirteen letters into one beautiful, compact symbol — perfect for social media and smaller touchpoints.
Brand Assets
Inspired by traditional block printing, we created a set of patterns and graphics that carried the same handmade charm.
From royal invites to business cards, every element shared a single visual rhythm.
We used cloth materials and screen printing to stay true to the brand’s sustainable ethos.
From royal invites to business cards, every element shared a single visual rhythm.
We used cloth materials and screen printing to stay true to the brand’s sustainable ethos.
Launch Campaigns
Each collection got its own visual voice — elegant, fluid, and human.
We designed campaigns and key visuals that reflected the rhythm of everyday luxury and the movement of real women.
Field of Gold
We launched Field of Gold with a social media showcase that celebrated raw movement and emotion. Each frame captured texture, sunlight, and the effortless grace of the IndieMaharani woman.
FOG Creative and shoot credits: Model: Krithika Iyer, Concept/Styling: Manka Bhasin, Photographer: Jacky Nayak, MUAH: Sneha J Rathi
The Landing Palace
For the website, we created a clean, minimal design where the palace logo takes center stage. A calm digital space that welcomes you into the IndieMaharani world — slow, stylish, and quietly powerful.
