Client
Earthy Tales
Earthy Tales
In collaboration with
Vibrant Moon
Vibrant Moon
What we delivered
Logo Refresh, Brand Identity, Social Media Relaunch.
Logo Refresh, Brand Identity, Social Media Relaunch.
EarthyTales, India's most preferred online organic supermarket, is supported by 400+ farmers. Delhi's go-to brand for everyday kitchen needs.
A deeply rooted earth-conscious brand founded by Hari Chand Yadav, Narinder Sondhi, and Deepak Sabharwal. The brand has kept a Farmers First approach since its very inception in 2011. Team Earthy Tales is committed to mentoring small farmers to grow organic and bring a chemical-free revolution to India. Straight out of farmer's heart.
Do check out the film below on EarthyTales Logo Refresh.
Taking care of the root cause.
The Logo of Earthy Tales was the only brand asset the team had before the redesign process. We fixed the logo at its root and provided them with a family of revised logos for different design needs. We refreshed the primary color palette for both online and offline touchpoints, ensuring the soil looks richer and the greens look fresher. A big set of complementary colors were created to best represent and differentiate the range of products and vegetables.
The backbone of the design.
We further solidified the brand visual language with one consistent font family while adding playful custom graphic elements styled in the logo for social media conversations.
Bringing an earthy touch on social media.
We relaunched Earthy Tales on Instagram in its brand new avatar highlighting all the core points. Carefully designed to form a 9-Grid introduction campaign for a quick view on Instagram timeline.
A complimentary solution for the bread & butter.
In one of our conversations, it was highlighted that the in-house bakery side of Earthy Tales is getting overshadowed by its farmer's first image. We created a campaign to bring up all the sides from choosing grains to baking breads. By the way, if you are in Delhi you must order tea cakes from them, it's really good.
A flexible design mix for everyday posting.
An extended fun communication design buckets for day-to-day playful engagements.
A consistent base for product features.
Often the product communication gets lost in the everyday contextual conversation, we ensure the product and ingredient story stands out easily for interested consumers, just like the Kirana shop owner would lay out the grain in steel containers with labels kept at the storefront.
And it's just the beginning...
The team Vibrant Moon is now leading the social media conversations for EarthyTales and has so far managed to increase the consumer base by 70% percent in a matter of six months. The team Vibrant Moon continues to communicate and educate about different facets of going organic. Growing the brand and the category, one post at a time.
