Client
Earthy Tales
Earthy Tales
In collaboration with
Vibrant Moon
What we delivered
Logo Refresh · Brand Identity · Social Media Relaunch
Vibrant Moon
What we delivered
Logo Refresh · Brand Identity · Social Media Relaunch
Born from the soil and powered by farmers, Earthy Tales has been leading India’s chemical-free food movement since 2011. With a “Farmers First” philosophy, the brand connects mindful consumers with honest, homegrown produce.
Check out a short video explainer on the brand refresh.
Taking care of the root cause
We refined the logo, updated the color palette, and created a family of variants for all brand needs, making the soil richer and the greens fresher.
The backbone of the design
We introduced a unified font system and playful graphics inspired by the logo, giving the brand a warm, organic personality.
Bringing an earthy touch online
We relaunched Earthy Tales on social media with a 9-grid introduction campaign — a quick, visual story of the brand’s values and freshness.
Bread, butter, and balance
In one of our conversations, it was highlighted that the in-house bakery side of Earthy Tales is getting overshadowed by its farmer's first image. We helped bring their in-house bakery into focus through a campaign that celebrated the journey from grain to loaf — and yes, their tea cakes are worth a try.
Consistent, everyday storytelling
We built a flexible design mix for daily posts, balancing education with engagement and ensuring every product story feels grounded yet vibrant.
A consistent base for product features
Product stories often get buried in everyday chatter. We ensured each product and its ingredients stand out clearly—much like how a Kirana shop owner neatly lays out grains in steel containers, each labeled and proudly displayed at the storefront.
Growing roots, growing reach
The Vibrant Moon team now leads social media for EarthyTales, growing the consumer base by 70% in six months. They continue to share and educate on all things organic, expanding the brand and the category, one post at a time.
