Market Research
and Analysis
and Analysis
Brand Strategy and Positioning
Segment and Culture
Identity Design
Visual and UI Design
Tone of voice
Brand Guidelines
Art Direction
Experience and Retail
Design Motion and Sonic Branding
Brand and Product Design
Logo Refresh
What will you gain from a strong brand?
A strong brand is of great value nowadays. However, how to create a brand from scratch that is trusted by customers? How to compete with the current industry leaders who often have the advantage of a long-term presence on the market. There is no one right answer to these questions because every company and industry is different. One thing is for sure, though - by investing in professional branding, you give yourself the best chance of success.
What is branding?
Branding is a very complex process. It consists of many elements. It's much more than a recognizable name and logo! Behind the best brands is a well-thought-out concept. Their image and method of communication are consistent, and at the same time evoke specific emotions and associations. A strong brand sells much more than a product or service. There is always some added value behind it. When choosing a brand's product, the customer is not necessarily guided by its parameters or performance, but by how it will affect its image, well-being or identification with a specific lifestyle or social group. This is why building a company's brand is so difficult and interesting at the same time.
Brand design - how does the brand communicate?
The brand communicates with its customers in many ways - also through the visual side. A memorable logo, characteristic colors, typeface or a unique layout of marketing materials are the elements that are extremely important in creating its identity and gaining recognition. Brand design should be entrusted to specialists. It is an area where every detail counts. It is also important that the elements of visual identification perfectly reflect the spirit and values of the brand, and are also tailored to the expectations of the target group.
Brand design - how do we do it?
We deal with the overall creation of brand design. We develop a logo from scratch and encapsulate it with consistent visual identification on all variations of media. We always want to stand out from the competition. Design is not just a picture. The graphic layer of the product carries much more by defining the climate, carrying the message, and causing curiosity or surprise. The design process is divided into the following stages:
Stage 1: Research and analysis
The first important stage in creating a brand design is analysis. Without it, it will be impossible to create a proper logo and construct an appropriate visual identification. Our specialists operate primarily on the basis of the strategy of a given brand and the values that it tries to convey. A thorough analysis of these two elements and graphic trend reports allows specialists to choose the right direction in which a given brand should go. This allows you to create an ideal design that will ultimately define it.
Stage 2: Brand Positioning
Arming with the right information allows you to go to the initial design of the brand - its main assumptions, identity, vision, values, goals and details of the image. It is important to find a place on the market where a given brand will fit. All decisions made at this stage should be based on the results of previous analyzes and research.
Stage 3: Naming
Creating a brand image is a complex matter, but the meaning of its name should not be overlooked. Naming is about developing the perfect name for a brand, line or product. This is a key element that should be consistent with the brand identity and its unique features.
Stage 4: Creative strategy
Design creation is a strategically important task in the context of a full-fledged branding process. Based on analytics, we develop specific design vectors in the direction of which the brand can develop. After that, creative solutions are developed that follow the framework of the branding direction. We call this the strategically oriented creative strategy.
Stage 5: Design
An important stage of the entire process is the refinement of the concept chosen by the client. Our specialists work on the final cuts of the logotype. They also design all elements of brand identification, such as color, shape, typography, packaging looks, etc. Then the final design must undergo a significant test that will verify its future on the market.
Stage 6: Creating a cohesive brand and corporate image
An important stage of the entire process is the refinement of the concept chosen by the client. Our specialists work on the final cuts of the logotype. They also design all elements of brand identification, such as color, shape, typography, packaging looks, etc. Then the final design must undergo a significant test that will verify its future on the market.
